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A Guide to Contrarian Investing

25 Sep 2023


  • There are numerous investment strategies used by traders in the financial markets.
  • Each has its specific principles and approaches.
  • Contrarian investing is one such strategy that has gained huge popularity among investors looking to capitalize on unconventional opportunities.

What is Contrarian Investing?

  • Contrarian investing is an investment strategy wherein investors go against market patterns by selling when other investors buy and buying when other investors sell.
  • Contrarians believe that those who claim that the market is growing do so only when their accounts have become fully invested and they lack purchasing power.
  • At this point, the market reaches its peak. Thus, when people predict its slowdown, they have already sold out. Hence, at this stage, the market can only go upward.
  • A few of the most well-known contrarians include Warren Buffett, John Templeton, Jim Rogers, George Soros, Peter Lynch, Bill Ackman, and Marc Faber.

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How Do I Use the Contrarian Investing Strategy?

  • Contrarian investing is a strategy that involves going against the prevailing market sentiment and making investment decisions contrary to popular opinion.
  • It works on the premise that when most market participants are overly bullish or bearish on an asset, it may signal an opportunity for contrarian investors to profit from a potential market reversal.
  • To get started with contrarian investing, keep the following points in mind:

1. Extreme sentiment

  1. Contrarian investors actively look for instances when market sentiment is excessively bullish or bearish.
  2. They identify signs of extreme optimism or pessimism, such as rapid price increases (euphoria) or steep price declines (despair).

2. Research and analysis

  1. Contrarian investors undertake thorough research and fundamental analysis.
  2. They do this to assess an asset's true value, analyzing factors like financial health, earnings potential, industry trends, and macroeconomic conditions.
  3. They try to understand whether current sentiment is justified or if there may be hidden factors that have gone unnoticed.

3. Overvalued and undervalued assets

  1. Contrarians seek out assets overvalued during periods of excessive optimism and undervalued during extreme pessimism.
  2. These include stocks with low price-to-earnings ratios, solid companies but temporarily depressed stock prices, or industries with long-term growth potential.

4. Contrarian positions

  1. Once identified, contrarian investors take positions that go against current market sentiment. 
  2. For instance, in an overly bearish market, contrarians may purchase undervalued assets to buy undervalued stocks at discounted prices when the sentiments turn negative.

5. Patience and perspective

  1. Contrarian investing is a long-term strategy.
  2. Contrarians realize it may take time for markets to acknowledge their positions.
  3. Hence, they hold their investments through adversity, waiting for market sentiment to shift and asset prices to reflect their real value.


  • To sum up, contrarian investing is not for every investor.
  • However, for those willing to do their research and maintain discipline, this strategy can be highly rewarding.


Related Articles: What is Market Liquidity | What Are Best Investment Plans with the Highest Profit Margins | Difference Between Variance and Covariance | High Priced vs Low-Priced Stocks


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