Initial public issue of up to 17,04,000 equity shares of face value of Rs. 10 each (Equity Shares) of DAPS Advertising Limited (company or issuer) for cash at a price of [*] per equity share (including a share premium of [*] per equity share) (Issue Price) aggregating to Rs. [*] crores (Issue ) of which [*] equity shares of face value of Rs. 10.00 each for a cash price of Rs. [*] per equity share, aggregating to Rs. [*] crores will be reserved for subscription by market maker (market maker reservation portion). The issue less the market maker reservation portion i.e. Issue of [*] equity shares of face value of Rs. 10.00 each at an issue price of Rs. [*] per equity share aggregating to [*] crores (is hereinafter referred to as the net issue). The issue and the net issue will constitute up to 32.90% and [*], respectively of the post issue paid up equity share capital of the company.The Face value of the equity shares is Rs. 10 each and the issue price is [*] times of the face value.