Public issue of 59,84,994 equity shares of Rs.10 each (equity shares) of House of Pearl Fashions Limited (HOPFL, or House of Pearl, or the Company, or the issuer) for cash at a price of Rs.550 per equity share, aggregating Rs.329.17 Crores, comprising a fresh issue of 47,59,794 Equity shares of Rs.10 each by the company (the fresh issue) and an offer for sale of 12,25,200 equity shares of Rs.10 each by Mr.Deepak Seth, Mrs. Payel seth, Mr.Pallak seth and Mr.Pulkit seth (the selling shareholders). The fresh issue and the offer for sale are together referred to herein as the issue. 1,22,600 equity shares of Rs.10 each will be reserved in the issue for subscription by employees (as specifically defined herein in the section definitions and abbreviations) at the issue price (the employee reservation portion). The issue less the employee reservation portion shall be hereinafter referred to as the net issue. There will also be a green shoe option of up to 6,12,060 equity shares for cash at a price of Rs.550 per equity share aggregating Rs.33.66 Crores (the green shoe option). The issue will constitute 31.38% of the fully diluted post-issue equity share capital of the company assuming that the green shoe option is not exercised and 33.52% of the fully diluted post-issue equity share capital of the company assuming that the green shoe option is exercised in full.Issue Price Rs.550/- per equity share of face value Rs.10 each.The issue price is 55.0 times the face value